Professional content writers have been looking at the ?automated rehash? market with a jaded eye and some amusement. For those who write SEO materials in particular, it?s like the fabulous copywriting software which was so popular for about 5 seconds a few years back. If you?re writing content for a subject like IT services in Brisbane or furniture hunting in Reykjavik, it just doesn?t work. Rehash is rehash, and internet users don?t like reading ?encores? of higher ranking materials they?ve already seen.
Auto rehash is based on the same basic premise as grammar software. It doesn?t and can?t contribute content value. It may rephrase well or indifferently. It can?t add content values, unless someone gets in there and physically adds content. Historically, ?manual rehash? didn?t work too well, either, until professional content writers were given these jobs.
If you?ve ever tried rewriting your own or someone else?s material, an important process kicks in automatically- Critical evaluation. If you have to rewrite a 700 word technical article to 95% new text content, translated into English so people can understand it, you become extremely conscious of the need for clarity and depth. The entire spectrum of the piece needs to be re-evaluated for that purpose, keeping the exact values of the information for readers.
Software can?t do that. It has no basis for re-evaluation of content matter. It can?t make the distinction between grammar and readability, either. It can?t relate to the readers. Sure, it can rephrase, but so what? ?The cat sat on the mat? and ?The cat is sitting on the mat? may be equally electrifying, life-changing reading, but who cares? Do people read articles for these things? Of course not.
SEO and rehashed content
If the above isn?t a death sentence for rehashes, there?s a double whammy for rehashing that is- Rehashing something written for SEO means dealing with the SEO values, keywords and Copyscape scenarios. A rehash simply can?t have the same values as the original. It also suffers by comparison with the prior piece.
SEO materials are written by professionals. The rehash is written by a piece of software. SEO writers and content writers are classified somewhere between technical writers and web specialists in terms of how they compose content and expertise. SEO articles are written for specific, tailored purposes for websites. Of any group of auto rehashes, most will be useless in terms of meeting SEO needs for that reason alone.
It doesn?t matter how you rehash or where you rehash, you?re already behind the eight ball.
It?s also possible to trash information with rewrites. Rephrasing can lose the sense of a sentence, or distort it, pretty easily. If you?re writing technical materials, the software may or may not know how to handle jargon, brand names or the sort of highly abbreviated IT-speak. If you want to do an article on computer repairs in Brisbane, it has to be case-specific, current, useful, and not just a cosmetic piece.
Web content clients simply don?t need rehashes. They need value for their sites and SEO. Rehashing is a racket, and it?s an unkind trick to play on people needing real content.
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