Growth, to reach more users, and data, to improve the experience. That's what apps need in an identity and social system. They're what Facebook and Twitter deliver, and what the new Google+ Sign-In can't without completed profiles, the social graph, and eyeballs. Logging into apps with your Google credentials would be convenient, but developers may be reluctant to offer the option.Source: http://feedproxy.google.com/~r/Techcrunch/~3/SkqbZB3mJHA/
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