Friday 30 December 2011

Apple saw record sales this holiday season, 12 times the amount of activations on Christmas Day

December 27, 2011 at 12:11 pm

Apple saw record-setting sales this holiday season,?according?to?Localytics. So well, that 12.5 times more iOS devices were activated over Christmas than past weekends. For comparison sake: there were?21 times more iPods compared to 14 times more iPhones. The iPods were most likely gifted to younger children who do not yet have a cell phone. At any rate? there were many people enjoying iOS devices on Christmas Day.

Apple is said to have another record setting quarter after a very?successful?fiscal Q4 for the company.?The last earnings report?said?Apple claimed $28.27 billion in revenue and saw record-setting Mac and iPhone sales. The holiday quarter is expected to be even better.

Apple is set to have its best year ever in its App Store with approximately 10 billion downloads in 2011, along with a record-setting holiday season.?That estimate doubles collective downloads from the three years prior, according to research firm Flurry.?The report noted the Android Market hit 10 billion cumulative downloads in December, up from 3 billion total downloads in May 2011.

Flurry also backs up Localytics claim and said Christmas Day 2011s activations crushed Christmas Day 2010s by almost 2.5 times. This year, 6.8 million iOS devices were activated, while last year?saw 2.8 million device activations?a 140 percent growth. We are looking forward to hearing what Apple has to say in late January.

In comparison to Android?

Apple saw similar sales. Interestingly, the sales for both platforms differentiate between region? as seen in the graph below:

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Source: http://9to5mac.com/2011/12/27/apple-sees-record-setting-sales-this-holiday-season-12x-the-amount-of-activations-on-christmas-day/

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